TRAVELERS INSURANCE: THE DOG CAMPAIGN
In support of the popular Travelers Dog TV campaign created by Fallon, Sapient created an online banner campaign, which included rich media, online banner ads, and a microsite.
Cat Burglar Banner Ads: These banners were designed as generic-looking banners with a valuable item relevant to the site they lived on. The cat burglar quickly swipes valuable item, and leaves behind a ransom note inviting the viewer to play a game with him in order to recover the stolen item.
Travelers Pandora Station:
Peace of Mind Radio was created to include the popular songs from the Travelers Dog TV spots, such as "Be Ok", as well as similar upbeat tracks.