TRAVELERS INSURANCE: THE DOG CAMPAIGN
In support of the popular Travelers Dog TV campaign created by Fallon, Sapient created an online banner campaign, which included rich media, online banner ads, and a microsite.
Backyard Swing Rich Media Banner: On rollover, the banner expands to reveal a backyard scene. The viewer is invited to play a quick game of backyard baseball. But as in a real backyard, there are items that can be damaged by a flying baseball, such as a car or house. When one of those items is hit, a message about the importance of proper insurance coverage appears.