TRAVELERS INSURANCE: THE DOG CAMPAIGN
In support of the popular Travelers Dog TV campaign created by Fallon, Sapient created an online banner campaign, which included rich media, online banner ads, and a microsite.
Cat Burglar Banner Ads: These banners were designed as generic-looking banners with a valuable item relevant to the site they lived on. The cat burglar quickly swipes valuable item, and leaves behind a ransom note inviting the viewer to play a game with him in order to recover the stolen item.
Backyard Swing Rich Media Banner: On rollover, the banner expands to reveal a backyard scene. The viewer is invited to play a quick game of backyard baseball. But as in a real backyard, there are items that can be damaged by a flying baseball, such as a car or house. When one of those items is hit, a message about the importance of proper insurance coverage appears.
Travelers Pandora Station:
Peace of Mind Radio was created to include the popular songs from the Travelers Dog TV spots, such as "Be Ok", as well as similar upbeat tracks.
Peace of Mind Radio was created to include the popular songs from the Travelers Dog TV spots, such as "Be Ok", as well as similar upbeat tracks.
