SapientNitro redesigned VisitFlorida.com as a site to inspire Florida travel ideas. Using an image-based grid layout and inspirational tags rather than standard navigation allows the user to navigate the site more organically, and come across more content they may not have thought of looking for.
We created multiple homepages specific to the partner or interest area. These are accessible by the logo dropdown in the top left of the nav. The structure of each page remained the same, but the photography and tags in the search field were customized to the page theme.
Adaptive Mobile Site
We created an adaptive version of the site, aimed at tourists already traveling in Florida. If we could detect a Florida location, content served up would geo-target to their area.